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| MyMortgages Website |
This website is centred around one key aim, to encourage follow up contact from the site's visitors through phone, e-mail or online application/query.
Normally flashing content is an advertising technique, but with a single, slow flashing button the Apply Online link becomes immediately obvious to visitors without intruding enough on the other content to be annoying.
The primary colours of red and blue are clearly distinct from the white background with text coloured grey as black would have left the colour scheme overly simplified.
The website is designed with a Content Management System allowing the client to edit and update all website content apart from the custom programmed application form which includes the company's lending alogrithim.
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