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The finished website is something we are very happy with and we've seen a marked improvement in business since we launched the new website. I'd highly recommend Opus Web Design. John - MDI Medical
We're delighted with our new website, it perfectly represents our business in the most professional way. Padraig made the process so easy for us and got us online within a couple of few weeks. Tracey - Wagtails Groomers
Our website perfectly represents our business in a simple but stylish design. The website also includes a CMS so we can easily update our projects gallery with new work which means the website is always up to date with recent projects. Derek - McCaul Kitchens
As the business grew and developed we needed a website that represented us better and Padraig provided just what we needed. Our online order system is great too - cutting down on paperwork and driving extra customer engagement. Martin - Grogan Timber Products

Benefits Of Social Media Marketing

social media marketing with Opus Web Design
Every business should have a social media marketing strategy

There are virtually no reasons not to implement social media into your marketing strategy, yet many business owners don't engage with social media or forms of online marketing because they convince themselves of one or more of these 3 things...


  • we don't need social media marketing
  • we don't have the time for a social media campaign
  • I wouldn't know where to get started with that stuff.


Well we have 3 things to say to that...

  • You do need it (plenty of evidence on why below)
  • If you don't have time, we'll do it! (For a very competitive price)
  • If you have the time but not the expertise contact us for some training in social media marketing.

And to add to those 3 points since it is so cost-effective, there is hardly anything to lose and our competition is most likely already on social media, so don’t let them take your potential customers. The sooner you start, the sooner you’ll see growth in your business. If you still don't believe me then here are 10 good reasons to engage in social media marketing for your business.



1. Cost-Effective


Social media marketing is possibly the most cost-efficient part of an advertising strategy. Signing up and creating a profile is free for almost all social networking platforms, and any paid promotions you decide to invest in are a relatively low cost compared to other marketing tactics. Being cost-effective is such an advantage because you can see a greater return on investment and retain a bigger budget for other marketing and business expenses.

Tip: "If you decide to use paid advertising on social media, always start small to see what you should expect. As you progress you can fine tune your strategy and try increasing your budget."


2. Gain Marketplace Insights


What better way to know the thoughts and needs of your customers than by directly talking to them? By monitoring the activity on your social media profiles you can see customer interests and opinions that you might not otherwise be aware of if your business didn’t have a social media presence.

Using social media as a complementary research tool can help you gain information that will aid you in understanding your industry. Once you gain a large following, you can use additional tools to analyze the demographics of your consumers. Another insightful aspect of social media marketing is the ability to segment your content syndication lists based on topic, and identify which types of content generate the most impressions. These tools give you the ability to measure conversions based on posts on various social media platforms to find the perfect combination for generating revenue.


3. Increased Brand Awareness


There is no doubt that by simply having a social media page your brand will benefit, and with regular use it can generate a wide audience for your business..To get started, create several social media profiles for your business across a range of platforms and begin interacting with others. Get employees, business partners, and sponsors to "like" and "share" your page to help you get up and running. 

Simply having people interact with your content will increase brand awareness and begin building your reputation as a business. Each post that is shared will be introduced to a new network of individuals, which can lead them to becoming potential customers, and the more people who know about your business, the better. 


Stat: "By investing only a few hours per week, over 91% of marketers claimed that their social marketing efforts greatly increased their exposure."



4. More Inbound Traffic


Without marketing your business on social media, your inbound traffic is limited to your regular channels and your existing customers. The people familiar with your brand are likely searching for the same keywords you already rank for. Without utilizing social media as part of your marketing strategy, you’ll have much more difficulty reaching anyone outside of your existing customer circle. Every social media profile you add to your marketing mix is a gateway to your website, and every piece of content you post is another opportunity to acquire a new customer. 

Social media is a melting pot of different types of people with varying backgrounds and behaviors. With different people come different needs and different ways of thinking. Syndicating your content on as many platforms as possible allows these individuals to organically reach your business. For instance, perhaps someone in an older demographic of consumers will search for your website using a particular keyword on Facebook, but a millennial could begin their search by using a different social media platform entirely, because they search for products totally differently. By marketing on social media you can effectively open your business to a wider variety of versatile consumers all over the world.




5. Improved Search Engine Rankings


Let’s face it, everyone uses Google to find information, and they likely won’t navigate past page 1 because their answer normally is on the first page of results. If your business website isn’t ranked towards the top of search engine results, you should probably adjust your search engine optimization strategy. 

Although posting on social media might get your business some site traffic, more effort than that is required to see significant success. To give yourself the best chance of ranking better through social media, create high quality content that integrates your targeted keywords. Content such as blogs, infographics, case studies, business information, and employee photos will make your business’s social media profile intriguing and credible. Once you begin posting quality content, you’ll begin to build a social media community where followers will "like" and "share" your content. Most importantly, it gives you more opportunities to get in front of industry influencers who will write about your business and provide links back – which will help to directly increase search engine rankings.



6. Higher Conversion Rates


Putting your brand in an atmosphere where people are sharing, liking, and talking, can only improve the conversion rates on your existing traffic. When brands are interactive by sharing content, commenting, and posting statuses on social media, it personifies a brand. People prefer to do business with other people, rather than companies. Every blog post, image, video, or comment may lead viewers to your company’s website and increase traffic. Social media marketing allows your business to give a positive impression through a humanization factor. The better impression you make on a visitor, the more likely they are to think of your business when the need for your product or services arises.


"Stat: As reported by Social Media Examiner, about 66% of marketers saw lead generation benefits by using social media platforms at least 6 hours per week. "

People use social media platforms to stay connected to their friends, family, and communities. Since people are already talking, why not throw your brand into the mix? More likely than not, they’ll mention your brand to a friend when your products or services are needed, overall providing your business with social proof of its quality. 




7. Better Customer Satisfaction


Every customer interaction on your business’s social media accounts is an opportunity to publicly demonstrate your compassion for your customers. Whether an individual has a question or a complaint, social media allows you to address the matter using interpersonal dialogue. A brand devoted to customer satisfaction that takes the time to compose personal messages will inherently be viewed in a positive light, even if responding to a customer complaint.

Social media is a networking and communication platform. Creating a voice for your company through these platforms is important in humanizing your company. Customers appreciate knowing that when they post comments on your pages, they will receive a personalized response rather than an automated message. Being able to acknowledge each comment shows that you are attentive of your visitors’ needs and aim to provide the best experience for your customers on social media



8. Improved Brand Loyalty


One of the main goals of almost all businesses is developing a loyal customer base. Considering that customer satisfaction and brand loyalty typically go hand in hand, it is important to regularly engage with consumers and begin developing a bond with them. Social media is not just limited to introducing your brand’s products and promotional campaigns. Customers see these platforms as a service channel where they can communicate directly with the business.

The millennial generation is known for being the most brand loyal customers of all. Born between the early 1980’s and the early 2000’s, millennials are the largest generation in US history -– and will soon completely consume the market. 


Stat: "Studies show that this segment of customers is 62% more loyal to brands that directly engage with them on social media."

Since these technology natives require communication with their brands, businesses must implement social media marketing to get the attention of their most influential consumers.



9. More Brand Authority

Customer satisfaction and brand loyalty both play a part in making your business more authoritative, but it all comes down to communication. When consumers see your company posting on social media, especially replying to customers and posting original content, it makes you appear more credible. Regularly interacting with customers demonstrates that your business cares about customer satisfaction, and is available to answer any questions that they might have. Satisfied customers are eager to spread the word about a great product or service and they usually turn to social media to express their opinion. 

Having customers mention your business on social media will also advertise your business further, and show new visitors your value and brand authority. Once you obtain a few satisfied customers who are vocal about their positive purchase experience, you can let the advertising be done for you by actual customers who enjoyed your product or service. Happy Days!



10. Thought Leadership

Posting insightful and well-written content on your social media is a great way to become an expert and leader in your field. There is no one way to become a thought leader – it requires work that can be supported by online networking tools. To establish yourself as an expert, be sure to utilize social media platforms and build your presence. Be communicative, connect with your audience, share content, and promote your authority. 

When your social media campaign is aligned with other marketing efforts, your skills will be highlighted and followers will look up to you. Being able to directly connect with your customers creates a relationship that they will value, allowing you to become a notable influencer in your field.




Now What?

Hopefully you found this article useful. If you have any further questions relating to social media marketing or are interested in starting a digital marketing campaign then contact us now for a free consultation.