Amy has recently launched a newly redesigned website for Dickson & Wilson Insurance Brokers, delivering a modern, user-friendly experience tailored to today’s customers.

The previous website had been in place for a number of years and, while it had served the business well, it had become outdated in both design and functionality. The brief was clear: improve reach, expand visibility across insurance services, and make it easier for customers to get in touch.

A More Streamlined Customer Experience

The new website has been designed with simplicity and usability at its core.

Key improvements include:

• Clear and simplified navigation

• Faster access to key insurance services

• Streamlined contact and quote request forms

• Improved mobile and desktop experience

Customers can now move through the site with ease and request a quote or callback in just a few steps.

Expanding Insurance Services Online

As part of the redesign, Amy worked closely with the client to expand the range of insurance types available on the website, particularly across business insurance.

New pages have been introduced to better reflect the full scope of services offered, making it easier for users to find relevant information and helping improve search visibility across a wider range of insurance-related queries.

Introducing Darwin - A New Brand Feature

A key part of the new website is the introduction of Darwin, Dickson & Wilson’s new mascot.

Darwin, the wise and approachable owl, has been integrated throughout the site in various scenarios, from car and home insurance to farm and business cover. His role is to make insurance feel more accessible and less overwhelming for customers.

This adds personality to the brand while supporting the goal of simplifying insurance messaging.

Showcasing the Team

The redesigned site also places a strong emphasis on the people behind the business.

The Dickson & Wilson team are now featured across the website, helping to reinforce their local presence and personal service. Customers can now see the faces they speak with every day, building trust and familiarity.

Built on WordPress for Future Growth

The new website has been rebuilt on WordPress, providing a flexible platform that supports:

• Ongoing content updates

• Improved SEO performance

• Scalability as the business grows

• Easier management and maintenance

Ongoing Collaboration

Amy continues to work with Dickson & Wilson Insurance Brokers on the ongoing maintenance and development of the website, ensuring it remains up to date, secure, and optimised for performance.

Final Thoughts

The launch of the new Dickson & Wilson website marks a significant step forward in their digital presence.

With a modern design, improved functionality, expanded service offering, and the introduction of Darwin, the site now better reflects the company’s core strengths - local expertise, personal service, and a commitment to making insurance simple.