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5 Social Media Design Trends You Can’t Ignore in 2025

Jan 23

Social media is constantly evolving, and in 2025, design trends will be more dynamic than ever. Here are five trends your business needs to embrace to stay relevant and engaging online.


1. Embrace Speed Optimisation

Short-form vertical videos dominate platforms like TikTok, Instagram Reels, and YouTube Shorts. These formats cater to how users naturally hold their devices.


Quick Tip: Shoot videos in portrait mode, and keep your content snappy—under 30 seconds works best!


2. Animated Text and Graphics 🖱️

Static posts are taking a backseat to subtle animations that grab attention without overwhelming the viewer.


Quick Tip: Use apps like Canva or Adobe Express to add motion effects to text or visuals in your social posts.


3. AR Filters and Interactive Content

Augmented reality is becoming mainstream, with brands using filters to create immersive experiences.


Quick Tip: Partner with designers to create branded AR filters for platforms like Instagram and Snapchat, making your content interactive.


4. Organic Aesthetic Over Perfection 🍃

Polished posts are giving way to more authentic, "real" designs. This trend resonates with users craving relatable content.


Quick Tip: Share behind-the-scenes visuals or casual shots to humanise your brand.


5. Bold Typography 🗶

Big, impactful fonts are taking centre stage in 2025 social media design, drawing attention to key messages.


Quick Tip: Use bold typography in headlines or promotional offers, pairing them with minimalist backgrounds for a clean, modern look.


By incorporating these design trends, your social media presence can captivate audiences and keep your brand ahead of the competition.




Jan 23

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