A slick, sleek modern-looking website for an established New York City-based medical supply company was the brief from Alpha Medical Equipment when we began this project. Despite a very large catalog of products and categories, it was important to ensure the website remained simple and uncluttered, so the navigation design was a key component of this site's design.
A light color palette and imagery allowed the Call To Actions to easily stand out and encourage user engagement and interaction deeper within the many levels of the website. With information, features, and specifications for each product very key to what Alpha Medical Equipment does, the product pages were not what you would expect of an eCommerce-capable website with a greater focus on presenting the benefits of each product than its retail value in a market where equipment does not come cheap.
This was certainly a big undertaking for Opus Web Design - our first international project - but one we enjoyed and are very pleased with the result. Check it out for yourself.
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