✨ The Vision
Anita, the founder and CEO of ARC Designs, is a highly skilled interior architect and designer with years of experience. Her work is defined by elegance, spatial clarity, and a deep respect for architectural form. She envisioned a brand that would feel timeless, high-end, and artistic — while also communicating professionalism and trust.
The brand identity needed to reflect:
Her design philosophy: minimal yet impactful.
Her target audience: discerning clients who value beauty and detail.
Her name: ARC — an elegant nod to structure, form, and her own initials.
🖋 The Logo
The ARC Designs logo is the centrepiece of the brand. I developed a custom logotype that blends sharp serif elegance with flowing curvature, echoing the balance Anita strikes between structure and creativity in her work.
🎨 The Colour Palette
To reinforce the sense of sophistication and calm, we built a palette around soft neutrals and deep charcoal tones:
Sketch (#dfdfe1): a soft, architectural grey — reminiscent of drawing paper and light-filled interiors
Charcoal (#aaaaab): a balanced neutral, grounding the brand in professionalism
India Ink (#262626): a deep, rich black for strength, confidence, and contrast
This minimal palette allows the identity to be both versatile and timeless — ideal for digital and print applications.
🧾 Typography & Brand Assets
We paired Poppins with Proxima Nova — a duo that feels clean, modern, and legible across every format. This type combination balances character with functionality, mirroring the thoughtful design behind Anita’s work.
✨ Final Thoughts
Branding ARC Designs was a collaborative, thoughtful process. Anita brought clarity to her vision, and it was a privilege to bring that vision to life in a way that honours her creative integrity.
This is more than a logo. It’s the visual language of a brand built to last which is confident and distinctive.
