Opus Web Design was approached by Dr Maeve O'Doherty, who is an Ophthalmologist and facial aesthetic doctor who was working in the Cayman Islands, she was moving back to Ireland and wanted to start up her business here; rebrand, get a new website and get some marketing and social media advertising with us.
Firstly we went through the branding process with Dr Maeve, and settled on the Business name Eyes, Lids & Face Clinic, as Dr Maeve didn't particularly want her name to be in the brand such as her previous practice.
We then went by creating a full brand kit for Dr Maeve, which included multiple business card designs, letterheads, email footers, information sheets, gift voucher designs and appointment card designs. Most importantly we created her logo, which was used on the new website and on all of her branding.
When we are creating a logo or particular design for a client, we often provide them with mockups - their design on a real life object, so they can get a feel of what it would look like in person.
We also created a website for Dr Maeve, which features a fully responsive design, a design to match her brand, a booking form and a newsletter function. The website was created using our process in which we keep in contact with the client at all times and provide drafts to get feedback in return.
The website was launched September 2022 and SEO optimization is still taking place.
We will also be providing Maeve with a full social media marketing and website maintenance package. We will be setting up all of her social accounts; including TikTok, Instagram and Facebook. By posting consistent and interesting content all in line with her brand, we will be able to create organic traffic as well as paid advertising to get the maximum amount of conversions and traffic to the website.