At Opus Web Design, we love helping businesses unlock the full potential of their websites, hand our recent project with OptaHaul was no exception.
Led by our website designer, Amy, the project focused on taking OptaHaul’s existing WordPress website and giving it a complete redesign, resulting in a modern, engaging, and brand-aligned online presence that truly reflects the company's professionalism and ambition.
Modern Design with Brand Cohesion
One of the key design inspirations for the new site was OptaHaul’s logo. To create a cohesive look and feel, Amy introduced circular backgrounds, rounded buttons, and soft section styling across the site. These subtle touches create a visual flow that connects every part of the website back to the brand identity, making the user experience feel seamless and polished.
Smarter Navigation, Clearer Messaging
Another major improvement was the navigation structure. We reworked it to be more in line with industry standards and competitor best practices, ensuring users can find what they need quickly and intuitively.
Alongside this, we tightened the site’s messaging to make it immediately clear what OptaHaul does and what they can provide. The goal was simple: stop users from scrolling past and draw them into the content, encouraging them to engage with the business from the moment they land on the page.
Built for Growth
Since OptaHaul was already on WordPress, we focused on refreshing and improving their existing platform rather than moving to something new. This approach meant we could maximise performance and flexibility while keeping things efficient and cost-effective for the client.
A Big Step Forward
Overall, the new OptaHaul site marks a huge improvement from the previous design, it’s sharper, smarter, and far better equipped to support the company's growth.
A massive well done to Amy for leading the project and to the OptaHaul team for trusting us to bring their vision to life!
Website - https://optahaul.com/
